Ten years ago I started a coffee roasting business in a good market with minimal investment and good margin, yet ultimately failed in terms of making money. I did that with lots of engineering but not enough business efforts. I would like to share with you my story and learnings, as they are relevant to whatever business that we are doing. Especially to entreprenuers with a technical background.

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Photo by Paul Hanaoka on Unsplash

A Roast-on-demand Instant Coffee Business

It was around 2009, gourmet coffee houses were blooming in Asia cities. I moved to Taipei wanting to start a coffee business. As much as I love hanging out at cafes I…


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Have you ever walked past a boutique cafe, or we call them micro-roasters, and got hit by this intense aroma that smells like fresh-bakery? Yes, they are roasting coffees at the shop. And often will you see gigantic roasting machines behind the display window, for some reason they really resemble steam train engine, that’s the machine I wanted, but couldn’t afford.

For coffee lovers, you know nothing beats freshly roasted coffees. And for most coffee drinkers, you can easily tell the freshness shall you have an opportunity to do a side-by-side coffee tasting (or cupping.)

I’m by no means a…


No, it won’t be Animal Crossing or Cyberpunk 2077. But we all have to start somewhere right? We’ll be building a really simple enemy dodging game in HTML5 with PixiJS, and we can do it pretty quickly (medium suggests a 6mins read, so let’s say 10mins!). It looks like this:

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Live Demo: https://www.undeveloped.games/game0a.html

Benefits of building games

Games come in many different genres, and more often than not, games are highly interactive, which somtimes require very different ways to approach a solution than most front-end development tasks. Getting acustomed to ‘game-building way of thinkings’ benefits web developers alot if your projects consist of interactive…

Herbert Ng

Part-time gamer. Full-time indie game developer.

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